When it comes to the re-branding of any organization, no matter how big or small, taking a deeper look at core values is key.
Back in mid 2012 this is exactly what we did internally at Agility Feat. As our company grew, newer ideas and principles were reshaping our core values.
Starting a new idea with the right inspiration is always important. Our logo was inspired by DNA strands and growth curves.
DNA: Something we all share but at the same time something that makes us unique.
GROWTH CURVE: Aiming to increase value over time and with everything we do.
For our new color palette we have decided to go from a red tone to a green tone, signifying growth.
We decided to go for a mix of bold and light fonts.
Transferring our new image onto the web
Changing your brand can be SCARY. We had important decisions to make because we needed to better showcase our TALENTS. We did not want to settle for how we were presenting ourselves before, and so the change was worth the risk.
Now our look reflects WHO WE ARE and what we do. It shows PASSION and that's what we are all about.